Seniority Level: Mid–Senior
Industry: Software Distribution / Technology
Location: Remote
Employment Type: Full-Time
Client: Forward-thinking software company (UAE)
About the Company
We are hiring this role on behalf of our client. Just for your information, our client is transforming how software companies sell through resellers, cloud marketplaces, and alliance partners. They work with high-growth ISVs to modernize their go-to-market execution, delivering scale, compliance, and revenue velocity through a unified partner infrastructure.
They are a lean, growing team working with some of the most ambitious software companies in the world. Now, they’re ready to tell that story more loudly, and they’re looking for someone exceptional to lead that effort.
Job Summary
This remote role for International Digital Marketing Manager is ideal for a hands-on marketer with proven experience in vendor and partner marketing in the Software Distribution industry. The role covers end-to-end campaign execution, content strategy, digital events, and cross-channel engagement.
Key Responsibilities
- Develop and execute account-based marketing (ABM) strategies targeting C-level executives (CEO, CFO, CRO) at software startups across international markets.
- Plan, launch, and optimize multi-channel marketing campaigns (email, content, social, paid ads) aligned to target personas and account journeys.
- Own end-to-end campaign creation, from strategy and setup to execution and performance analysis — driving measurable results.
- Leverage tools such as LinkedIn Ads, HubSpot, Clearbit, and other automation/CRM platforms to manage campaigns, lead nurturing, and account engagement.
- Collaborate closely with content teams to develop and tailor messaging that resonates with target personas and drives conversions.
- Monitor key performance metrics, including budget utilization, conversion rates, and ROI; continuously optimize campaigns based on insights.
- Partner with sales and leadership teams to align marketing efforts with revenue goals and support pipeline growth.
- Generate demand and high-quality leads through innovative digital strategies, with a strong focus on performance marketing.
- Adapt campaigns to various international markets, ensuring cultural relevance, audience alignment, and regulatory compliance.
- Stay up-to-date with digital marketing trends and ABM best practices to continuously improve strategy and execution.
- Own the brand presence across web, social media, marketing collateral, and email campaigns, and play a key role in defining the strategy and timing for expanding the marketing team.
Candidate Requirements
- Minimum 5 years of experience in digital marketing, with a focus on B2B and account-based marketing (ABM).
- Proficient with tools like HubSpot, LinkedIn Ads, Clearbit, and marketing automation/CRM platforms.
- Strong analytical and performance-driven mindset with experience tracking ROI and optimizing campaigns.
- Background in B2B SaaS or software industries preferred.
- Excellent project management and communication skills.
- Experience working in global markets and cross-functional teams.
- Must have an engaging, superb digital marketing portfolio—candidates will be primarily evaluated on this.
Compensation
- Competitive Fixed Compensation (details shared upon shortlisting)
Screening Questions
How many years of experience do you have working in a Digital Marketing Role?
Do you have any prior experience working in a Digital Marketing role for a Software company?
What is your salary expectation?
Do you have prior experience in ‘Demand-Gen’ marketing, where you target a set of accounts and key personas within those accounts?
Thank you for your interest in the International Digital Marketing Manager position. Unfortunately, we regret to inform you that we will not be moving forward with your application at this time.
We truly appreciate your effort and the interest you’ve shown and we will keep your CV on file for any future opportunities that may be a better match.
We wish you the very best in your job search and future professional endeavors!
Key Responsibilities
- Proven experience in account-based marketing (ABM) — including defining a target set of accounts, key personas (CEO, CFO, CRO of software startups), and mapping their journey through the marketing funnel.
- Demonstrated ability to plan and execute multi-channel campaigns (email, content, social, paid ads) tailored to fit the identified personas (CEO, CFO & CRO).
- Skilled in campaign planning and setup, not just execution — someone who can independently create, launch, and optimize campaigns.
- Experience with tools such as LinkedIn Ads, HubSpot, Clearbit, and other marketing automation and CRM platforms.
- Comfortable working with performance metrics — able to monitor budgets, optimize conversion rates, and report on account engagement.
- Strong background in demand generation and/or growth marketing, ideally within the B2B software or SaaS space.
- Content-savvy — able to collaborate on the creation of compelling content that drives interest and conversions.
- Results-oriented mindset — directly responsible for generating leads and improving ROI from digital efforts.
- Experience targeting international markets and working in a cross-functional environment with sales and leadership teams.
Do you have prior experience in ‘Demand-Gen’ marketing, where you target a set of accounts and key personas within those accounts?
Do you have 8 or more years of experience working in a B2B Marketing Role?
Do you have prior experience doing Account Based Marketing (ABM) Campaigns for a Software/ Tech company?
Do you have an impressive Marketing Portfolio?